Tuesday, 19 March 2013

Question 2 of Evaluation: How effective is the combination of your main product and ancillary texts?

Director's Commentary:



I have created a director's commentary for question two of the evaluation, to show the audience my artist's identity, brand image and the different themes that are portrayed throughout the music video. Here I discuss how my three texts are presented and how they all link to one another.

As mentioned in my directors commentary, for my music video, my artist is wearing very alternative clothing to suit the genre of music that she is singing. The song that Jess sings is Acoustic/Folk, and because it is quite a calming and relaxing song, her image should fit into this. We made sure that she did not wear too much make up, so that she should look natural and prevailing. Furthermore the main two themes that would suit our music video/music/genre of music were romance and love, especially in young people. I wanted to stick to these themes so that my audience did not get a different idea when they watched the music video and then looked at my magazine advert and digipak. However, I would say that there were a few minor differences between my magazine advert/digipak and my music video.

Digipak and Advert:

Similarities: My digipak and advert reflect similar images as my music video as I kept to the pastoral and rural setting, which connotates her natural look. Additionally, I kept to the natural lighting, especially on the front cover of my digiapk, where my artist is standing in front of an iconic country view. Also I decided to keep my artist in her alternative style of attire, so that confusion was not created amongst the audience.

Differences: Even though my digipak reflected similar images as my music video due to the rural setting, there were a few differences between it and my ancillary texts. For example on  the back cover of my digipak and the image I used for my advert, the lighting is quite dark and dim. This was because Jess was surrounded my various trees to demonstrate the idyllic setting.

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