Friday, 11 January 2013

Digipak Research: Form & Conventions

1) What is a digipak and how is it similar/different to an album cover?

- A digipak is a patented style of CD or DVD packaging. Digipak-style packaging is often used for CD singles or special editions of CD albums. They typically consist of a gatefold (book style) paperboard or cardboard outer binding, with one or more plastic trays holding a CD or DVD connected to the inside.

- The differences between a digipak and an album cover are:


  • Digipaks give a product an expensive and professional look and feel about it, especially when they are well designed.
  • Digipaks are made out of cardboard whereas normal CD cases are made out of plastic.
  • Digipaks can usually fit more than one CD inside. For example there are digipaks that can include up to four CDs.




2) What does a digipak net look like and how many faces are usual?

- A digipak usually has four faces, however they can have up to six or even eight faces.



Four faced net:




Six faced net:





3) What do we usually find on the various faces of a digipak?

-Front cover- on the front cover you usually find an image of the artist to ensure they are memorable and the name of the album.

-Back cover- on the back cover you usually find the track list and digital extras. Also the barcode or possibly another image of the artist or the record label logo.

-Inside cover- on the inside cover you could find a lyric book.

-CD tray- is often not a particularly detailed image, but an image that compliments the brand.

4) Does there need to be a connection between the faces on the digipak?

Yes, there does need to be a clear connection between all of the faces on the digipak in order to create a very coherent image of the artist for the audience to understand.






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